You have data
We deliver insights
DFS transforms fragmented retail data into a unified performance engine — helping CPG brands grow distribution, maximize promotional ROI, and eliminate inventory risk.
The DFS Advantage
Enterprise-Level Data Engineering for Emerging Brands
Most dashboards fail because the data underneath them is flawed.
At DFS, we don’t just visualize data — we engineer it.
Automated anomaly detection
Cross-source reconciliation
Deduplication & normalization
SKU & retailer validation processes
Retail data is messy. Names don’t match. IDs change. Retailers format differently.
We unify:
Item names across distributors & syndicated data
Retailer naming conventions
Store-level identifiers
UPC-level granularity
Hierarchies (SKU → Item → Brand → Category)
You get one consistent version of truth.
We integrate:
Distributor Depletions
Syndicated Data
Direct Retail Scan Data
Demo Data
Promo Calendars
Internal Sales Data
All into one easy-to-navigate, performance-driven platform.
No more spreadsheets. No more conflicting numbers.
Our Solutions
Velocity & distribution tracking
Chain, region, SKU & store-level performance visibility
Door count accuracy & trend analysis
New item launch and account tracking
Market share & competitive benchmarking
Automated executive-ready reporting
Automated promo detection
True incremental lift measurement
Pre vs. post-promo performance analysis
Cannibalization insights
Retailer-specific promo scorecards
Forward planning support
Zero Sales Detection (Distributor & Register Level)
Inventory velocity vs. replenishment analysis
Distributor performance monitoring
Chain-level risk flags
Action-ready store recovery lists
Suggested PO Adjustments & Forecast
About uS
DFS (Data, Forecasting, Sales) - Analytics was built to solve a problem most retail brands face sooner than they expect:
plenty of data, but very little clarity.
As brands scale into retail, data quickly becomes fragmented — distributor reports don’t match syndicated data, store counts fluctuate, promotions are hard to evaluate, and inventory risk often isn’t visible until it’s already a problem.
DFS exists to bring order to that complexity.
We design and manage retail performance systems that help brands understand what’s happening at the shelf, why it’s happening, and how to act with confidence.
From our clients
Schedule your appointment
Every partnership starts with alignment.
This introductory call is a chance to understand your brand, your current retail footprint, and how you’re managing distributor or syndicated data today. We’ll talk through your reporting structure, growth goals, and where you’re feeling friction — and outline what working together could look like.
There’s no live analysis on this call — just a thoughtful conversation to determine whether DFS is the right strategic fit.
Best suited for brands actively selling in retail and working with distributor or syndicated data.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!